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  • Toe Hit

    When contact is toward the toe of the club, a loss off ball speed and spin tends to occur along with an addition of draw. Every 0.25 inches of off center contact toward the toe produces a 5% reduction of ball speed compared to a center strike. Toe strikes can lead to a pull hook type ball flight.

  • Heel Hit

    When contact is toward the heel of the club, a loss of ball speed and an addition of spin and fade tends to occur. Every 0.25 inches of off center contact toward the heel produces a 5% reduction of ball speed compared to a center strike. This can further increase a slice type ball flight.

  • Center Hit

    When contact is in the center of the club face, ball speed, spin rate, and ball flight are maximized. This is optimal for creating powerful, consistent golf shots.

Toe Hit

When contact is toward the toe of the club, a loss off ball speed and spin tends to occur along with an addition of draw. Every 0.25 inches of off center contact toward the toe produces a 5% reduction of ball speed compared to a center strike. Toe strikes can lead to a pull hook type ball flight.

Heel Hit

When contact is toward the heel of the club, a loss of ball speed and an addition of spin and fade tends to occur. Every 0.25 inches of off center contact toward the heel produces a 5% reduction of ball speed compared to a center strike. This can further increase a slice type ball flight.

Center Hit

When contact is in the center of the club face, ball speed, spin rate, and ball flight are maximized. This is optimal for creating powerful, consistent golf shots.

"From a fitter’s perspective, if you don’t understand where you’ve made impact on the face, you can’t properly assess your players. Impact location is the most essential piece of information available and is paramount to understanding ball flight. If you can’t understand your ball flight, how could you possibly play the game to your highest potential? This goes for selecting what club specs to play, whether you are losing untapped velocity, and why certain types of clubs can match your style of play."

-Lucas Q. Bro
Senior Club Fitting Analyst
Titleist Performance Institute

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